Virtual kitchen delivery platform zimbly eat secures significant investment to aid vigorous launch in Ireland.
The financing is a confident endorsement of the start-up ahead of its pilot launch in the busy seaside town of Bray, Co. Wicklow.
zimbly eat Technologies is a digital company that helps food businesses utilise spare kitchen capacity to fulfil orders for the zimbly brands to a new local customer base thereby adding an extra revenue stream to their business.
UK investor, Harish Pillai, eagerly committed the initial investment in the early stages of the start-up discussions after a virtual presentation of the highly-impressive business model by co-founders Andrine Mendez and Mark Howard, CEO, and decided to actively join as COO of the company.
With over 20 years of international experience in the energy industry and consultancy for large corporates, Harish Pillai helps companies in raising capital, setting up, developing and transforming operations in challenging business environments in Europe, Asia and the Middle East.
Together, the trio of entrepreneurs envisage a large expansion of the business after its initial phase on the island of Ireland, into the UK and eventually the US market also once more capital has been secured.
Mark Howard, CEO and co-founder of zimbly eat said he was delighted with the investment from Pillai, “The investment provides confidence in our strategy and expansion plans and furthermore, we’re delighted to have Harish onboard as part of the senior team.”
Launching in Ireland
After piloting the idea to businesses in the local area of Bray, Co. Wicklow, there was a quick uptake of the digital delivery platform by restaurants and the imminent launch to customers will be the first phase of the rollout, which will continue throughout autumn into areas of Dublin and the capital city in the winter.
zimbly eat is a facilitator for ‘virtual kitchens’ enabling restaurants to diversify their revenue streams. There is no doubt that the hospitality industry has been one of the worse affected by the coronavirus pandemic and as reopening continues, the company is also helping to provide a much-needed boost to businesses that had been badly affected.
The food delivery market is rapidly increasing worldwide and has been for the past number of years. A strong realisation of the importance of the takeaway market became a reality in 2020. Now firmly embedded as a way of life, the food delivery market is a wider economic landscape for businesses such as zimbly eat to conquer significant market share whilst also simultaneously helping to boost local business.
There are a number of zimbly eat models, however, the company plans to go to market with two specific models – ‘fulfilment partner’ – designed to supply goods to the takeaway market and ‘meal box solution’ – which is products packed into meal boxes and shipped anywhere within the distribution network.
“The advantage of the zimbly eat partnership model allows commercial kitchens and local food businesses to have an alternative revenue stream, risk-free, using the zimbly eat brand. The fulfilment partnership provides curated takeaway menus with multiple cuisine options to consumers and the other model allows the partner to take advantage of underutilised kitchen occupancy during off-peak periods with the meal box option, and that allows the product to be distributed outside their geofencing area,” commented Mark Howard.